Unilever – Beverages

Unilever - Beverages

Capitalizing the mega sales engagement on BliBli to amp up ecommerce sales and brand recruitments

Case study
In partnership with Grivy, Unilever successfully boosted brand recruitments for its beverage brands leveraging the excitement of Double Data Mega Sales event on BliBli online store with Grivy supported upper funnel communication reaching high-potential consumers mobile-first, attracting their interest and onboarding them on an attributable journey to ecommerce store check-out.
2>.5%
Click-to-conversion rate recorded with a direct to ecommerce product page journey tied seamlessly from upper funnel to lower funnel with Grivy.
9>.7%
Amped up engagement among target audience showcased with click-through-rate owing to effective media feature of promotional offer.
5>.9x
Attachment rate demonstrated with consumer basket data unveiling meaningful insights into consumers’ buying preference.
The story
Unilever: The sustainable choice of everyday life !
Unilever, a global consumer goods powerhouse, has woven a rich brand narrative rooted in purpose and sustainability. With a legacy dating back decades, Unilever crafts products that touch lives daily. Committed to a brighter future, they lead with conscience, promoting well-being, diversity, and environmental stewardship in every innovation.
Unilever – Beverages
The goal
Power up with double dates - Double up engagement. Double down on purchase insights.
Unilever collaborated with Grivy with an agenda to level-up its e commerce promotional efforts to boost online sales leveraging the buzz of Double date Mega Sales event on BliBli. With Grivy, the brand was enabled to target high-potential consumers with mobile-first messaging of promotional offer and take them on an attributable journey to online store purchase with a seamless online-to-online binded purchase journey. With trackability of journey, the brand was enabled an understanding of who the buyers, what their purchase patterns are, and what media attract best traffic, useful to power the brand’s future retargeting and brand growth goals.
The solution
A mobile-first Megaphonic reach to target audience directing traffic to Mega Sales event on Blibli
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The result
2.5 % brand conversions fruitfully achieved on the occasion of with Grivy !
Unilever emerged victorious in ecommerce landscape leveraging Grivy integrations of:
● Seamlessly integrated upper funnel to lower funnel journey to product page incrementing brand engagement on ecommerce website in partnership with Blibli.
● Mobile-first messaging of brand promotions driving traffic to purchase page thus enabling to increment transactions.
● Tracking capabilities integrated at each step of the Grivy user journey enabling to assess consumer interactions to optimize the campaign in real-time and drive maximized purchase intent.
● Customer data acquisition of first-party consumer data validating campaign participants and enabling to identification of the sought-after target segment for future efforts.

Thus the campaign was a success owing to Grivy enabled collaborative ecosystem by forming alliances across both upper and lower funnel. This led to notable increases in sales conversions, while also equipping the brand with insightful data on consumer purchasing behavior, thereby fueling their trajectory for future growth.
Unilever – Beverages
PRODUCTS USED
Attributions
Captivate audience attention and enable smart redirects.
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Coupons
Digital-first coupons to redeem products in the offline store.
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Authentication
First-party consumer data collection and activation.
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Advocacy
Share and referrals to drive earned media exposure.
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As a strategic partner for the affiliate program, Grivy is committed to delivering exceptional quality of work. Thus, this collaboration has significantly impacted Blibli's promotional performance.
Ebi Biantoro
Associate Affiliate Marketing Lead PT Global Digital Niaga Tbk (Blibli)

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