Maybelline Vinyl

Maybelline Vinyl

Harnessing the Double Date Mega Sales extravaganza on Shopee to engage and acquire new brand buyers

Case study
In collaboration with Grivy, Maybelline effectively drove recruitment for Maybelline Vinyl by capitalizing on the enthusiasm of the Double Data Mega Sales event on the Shopee online store. Grivy facilitated upper funnel communication to high-potential consumers with mobile-first messaging to captivate their interest and guide them on an attributable journey to ecommerce checkout page.
6>.8%
Click-to-conversion rate recorded with a direct to ecommerce product page journey tied seamlessly from upper funnel to lower funnel with Grivy.
17>.2%
Amped up engagement among target audience showcased with click-through-rate owing to effective media feature of promotional offer.
4>.6x
Attachment rate demonstrated with consumer basket data unveiling meaningful insights into consumers’ buying preference.
The story
Reach the Epitome of Glamour with Maybelline New York !
Maybelline New York, an iconic beauty brand, epitomizes glamour and empowerment. With a rich legacy of innovation, it delivers trend-setting cosmetics catering to diverse individuals worldwide. Unveiling confidence and self-expression, Maybelline is the go-to choice for those embracing their unique inner beauty !
Maybelline Vinyl
The goal
Power up with double dates - Double up engagement. Double down on purchase insights.
Harnessing the collaborative power of Grivy and Shopee online store, Maybelline aimed to reach, engage and recruit buyers and therefore amplify sales conversions with an attributable purchase journey seamlessly bound from from first-click at upper funnel to check-out at ecommerce product page. The journey trackability was well utilized by the brand to gain a deeper understanding of its buyers: their media & buying preferences, pivotal to power future growth objectives.
The solution
A mobile-first Megaphonic reach to target audience directing traffic to Mega Sales event on Shopee
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The result
4.6x increment in basket value achieved with compelling promotions !
Maybelline Vinyl emerged victorious in ecommerce landscape leveraging Grivy integrations of:
● Seamlessly integrated upper funnel to lower funnel journey to product page incrementing brand engagement on ecommerce website in partnership with Shopee.
● Mobile-first messaging of brand promotions driving traffic to purchase page thus enabling to increment transactions.
● Tracking capabilities integrated at each step of the Grivy user journey enabling to assess consumer interactions to optimize the campaign in real-time and drive maximized purchase intent.
● Customer data acquisition of first-party consumer data validating campaign participants and enabling to identification of the sought-after target segment for future efforts.

Given the strategic alliance of Grivy and Shopee curating an ecosystem to support a brand’s promotional endeavor across upper and lower funnel, Maybelline was able to effectively ride the buzz of Mega Sales event of Shopee to drive incremental sales conversions while powering its future growth agendas with meaningful insights on consumers’ buying behavior.
Maybelline Vinyl
PRODUCTS USED
Attributions
Captivate audience attention and enable smart redirects.
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Coupons
Digital-first coupons to redeem products in the offline store.
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Authentication
First-party consumer data collection and activation.
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Advocacy
Share and referrals to drive earned media exposure.
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More ways to engage with consumers

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Shopping Lists

Influence buying behavior with planned purchases.

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Coupons

Activate consumers through online and offline stores.

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Cashback

Drive long term loyalty with instant cashback rewards.

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Receipts

Understand what's in the consumer common basket.

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Authentication

Acquire consented first party consumer data at scale.

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Footfall

Drive store traffic and measure conversions.

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Scanning

Unlock digital experiences through the packaging.

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Loyalty

Drive community loyalty with key retail customers.

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Landings

Lightening fast loading landing pages.

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Sweepstakes

Digital engagement programs.

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Surveys

Gather first-party consumption insights.

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Advocay

Digital word of mouth.

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Missions

Digital shopper missions.

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Rewards

Digital rewards in exchange for data.

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