The result
Acing launch efforts with 51% product trials !
AFC was enabled with the right strategy to maximize brand trials with Grivy enabled features of :
● Full-funnel campaign in partnership with media agency, Wavemaker, that targeted potential consumers with upper funnel efforts to drive interest and thus trials at mini-market chains.
● Tracking capabilities integrated at each step of the Grivy user journey enabling to assess consumer interactions to optimize the campaign in real-time and drive maximized purchase intent.
● Customer data acquisition of first-party consumer data validating campaign participants and enabling to identification of the sought-after target segment for future efforts.
● The total brand equity study revealing consumers’ perception of brand and the impact of campaign on their booming affinity.
Thus helping the brand actualize on its immediate goals of new consumer recruitments while powering its future agendas to design a path for these new buyers from trialists to loyalists, given the enriched consumer profiles unlocked with Grivy.
