The Coca-Cola Company - Coke Music Campaign

The Coca-Cola Company was enabled to escalate purchases for its Sparkling group of beverages leveraging the Grivy integrations of:
● Grivy managed third party shopper data enabling laser-sharp targeting of relevant consumers for product awareness and trial.
● Online-to-offline store promotional campaign reaching consumers at highly relevant moments to convince them on a journey from product awareness to trial with store purchase owing to the exciting promotional offer.
● Post purchase activation with raffle mechanism integrated in journey enabling opportunities to win K-POP related rewards on successful purchase.
● Tracking capabilities integrated at each step of the Grivy user journey enabling to assess consumer interactions and enable in-flight optimization for maximized return on investment.
● Customer data acquisition of first-party consumer data validating campaign participants and enabling to identification of the sought-after target segment for future efforts.
● Advocacy enabled with social media shares & referrals, encouraging consumers to share their fun-filled product experience and bring organic audiences to the campaign.

This campaign thus opened up a 360 interactive experience between brand and category buyers taking consumers on a journey from discovery to purchase and retention with post purchase activation. The promotional campaign by Grivy supported consumers’ path to purchase from both online and offline point-of-interest to point-of-purchase at mini market stores. Further, with sound understanding of consumers’ perception and purchase motivation with respect to the brand and the competitors within category, the brand was all set to conquer higher market share the right way.