The result
91% claimed brand promoters with the joyful experience of Cornetto !
Wall’s Cornetto was enabled to escalate Grivy integrations of:
● Online-to-offline promotional campaign engaging consumers on a journey from product awareness to product experience through purchase at partnering mini-market chains Indomaret and Alfamart.
● Tracking capabilities integrated at each step of the Grivy user journey enabling to assess consumer interactions to optimize the campaign in real-time and drive maximized purchase intent.
● Customer data acquisition of first-party consumer data validating campaign participants and enabling to identification of the sought-after target segment for future efforts.
● Advocacy enabled with social media shares & referrals, encouraging consumers to share their fun-filled product experience and bring organic audiences to the campaign.
● The total brand equity study revealing consumers’ perception of brand and the impact of campaign on their booming affinity.
With this campaign, the brand was able to build on the core essence of shareability and experience virality with their new variant by striking the perfect balance between relevant value offerings and the right messaging to intrigue high-potential consumers within category at the right moment to drive purchases and amplify the brand recall. Furthermore, the first-party data points collected across touchpoints of the user journey presented a comprehensive view of the new buyers to map their behavioral pattern across the purchase journey and their perception of brand to further build on with future efforts..
