The result
Milking the potential for brand supremacy with 13% shoppers' advocacy !
Nestlé Milo was enabled to achieve heights of success with shoppers activated at large for offline conversion with Grivy enabling:
● Mobile-first messaging across channels reaching consumers with the right message to stimulate buying at the right moment.
● Digital discount offers to seal the interest with purchase intent, leveraging massive activation with personalized adverts reaching relevant consumers across applications as enabled by InMobi.
● Location-based call-to-action helping consumers to locate and navigate to nearby stores for coupon redemptions and subsequent product purchases.
● End-to-end retail management enabling redemption at offline stores supporting the ease of process for the brand as well as consumers.
● Advocacy to capture earned media with shares and referrals and maximize return on marketing spent.
Thus helping the brand to capture consumers’ share of mind with a full-funnel strategy to intrigue, activate, convert and retain with Grivy.
