Yupi Indo Jelly Gum – Yupi Noodles

Yupi Indo Jelly Gum - Yupi Noodles

Deriving data-driven success in new variant launch with the measurable impact of digital sampling.

Case study
Yupi, the famous gummy candy producer, was enabled a deep understanding of their consumers with real-time insights across campaign parameters enabling them to craft precise marketing decisions to drive rightful connections with relevant audiences. Thus the brand was supported to successfully launch their new variant with efforts personalized to match consumer expectations, while further measuring impact with store purchases tracked and enabled through a digital sampling campaign in collaboration with Grivy.
29>.1%
Store footfall facilitated with location based activation of relevant consumers with mobile first messaging of promotional offers.
7>.8x
Uplift in campaign performance with A/B testing of communication across channel deriving the best call-to-action to drive intent among high intent consumers.
2>.3x
Beyond benchmark Redemption with digital coupons at offline stores aiding success of new variant launch with extensive trial of new product.
The story
Fill your life with fun and flavour of Yupi !
With its vibrant aura and flavourful candies, Yupi makes for a fun-filled experience that children crave and desire. The brand, with prime importance to quality, ensures the highest international standards in curating its broad range of candies, thus enjoying its stature as a ‘world-class gummy candy producer’ dedicated to delighting consumers around the globe with exciting flavours.
Yupi Indo Jelly Gum – Yupi Noodles
The goal
Uplift delight with meaningful consumer insights !
With an ultimate goal of delighting consumers with an impressionable experience personalized to their expectations, Yupi partnered with Grivy to harness the power of data insights enabling a peek into their consumers’ mind with extensive testing of approach across campaigns parameters. With this, the brand aimed to achieve new recruitments at scale to support the launch of new variants with appropriate optimization in efforts to engage consumers most valuable in a manner most efficient to influence buying decisions with digital trade promotions.
The solution
Tapping consumers’ moments most volatile with communication most intriguing to drive purchases with digital sampling
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The result
23% consumers experience ‘Yupiness’ with new variant !
Yupi was supported to drive measurable success in the launch of new variant harnessing data to adapt and unlock growth with Grivy enabled:
● Retail management in partnership with Alfamart seamlessly integrating store enablement to carve a smooth path to product trial with digital sampling.
● A/B testing to derive a call-to-action most compelling to attract consumers' interest and drive purchases.
● Proximity-based tapping consumer impulse to drive in-moment purchase decision with relevant call-to-action of exciting trade promotions.
● Analytics integrations enabling to track and analyze through each user event to unlock actionable insights relevant to measuring the impact of efforts and scope for improvements.

Thus enabling the brand to present consumers with the ultimate delight of new product trial with a laser-sharp strategy optimized to effect with comprehensive data on consumer mindset to escalate purchase intent and maximized return on trade investment.
Yupi Indo Jelly Gum – Yupi Noodles
PRODUCTS USED
Attributions
Captivate audience attention and enable smart redirects.
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Coupons
Digital-first coupons to redeem products in the offline store.
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Footfall
Call-to-action with location intelligence to find nearby stores.
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Authentication
First-party consumer data collection and activation.
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Our partnership with Grivy proved powerful to support the success of our new launch. We were enabled to pivot our marketing strategy with data-driven decisions to activate insights on consumers’ zero moments of truth. The mobile-first approach with location-based messaging integrated by Grivy campaign was the edge we needed to pace up recruitment within a stipulated time frame for our new variants.
Amerlina Lumintang
Marketing Manager

More ways to engage with consumers

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Shopping Lists

Influence buying behavior with planned purchases.

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Coupons

Activate consumers through online and offline stores.

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Cashback

Drive long term loyalty with instant cashback rewards.

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Receipts

Understand what's in the consumer common basket.

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Authentication

Acquire consented first party consumer data at scale.

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Footfall

Drive store traffic and measure conversions.

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Scanning

Unlock digital experiences through the packaging.

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Loyalty

Drive community loyalty with key retail customers.

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Landings

Lightening fast loading landing pages.

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Sweepstakes

Digital engagement programs.

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Surveys

Gather first-party consumption insights.

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Advocay

Digital word of mouth.

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Missions

Digital shopper missions.

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Rewards

Digital rewards in exchange for data.

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