Danone - Caaya

Caaya was enabled to initiate and escalate brand recognition among relevant consumers further deriving measurable sales conversions with Grivy enabled :
● Custom Audiences to target and scale upon for effective trade promotions.
● Proximity-based messaging across mobile-first channels to capture impulse and initiate purchases among relevant consumers at stores nearest to them.
● A/B testing to arrive at effectiveness of the campaign with data insights enabled across parameters to optimize on through campaign to achieve high purchases.
● First-party consumer data collected and activated through the user journey to enable future retargeting.

Thus supporting the brand through the crucial phase of the initial launch to successfully build equity and scale affinity among high intent consumers with data-driven efforts resulting in a rapid increase in market share and justifying a high return on marketing spend